Newsletter: Summer 2026

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Newsletter: Summer 2026

04th Aug 2026

News from Walk Japan


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New Self-guided Tour: Salt Road Wayfarer

We are pleased to announce our latest tour, the Salt Road Wayfarer, which follows a trail, once vital for trade, connecting the Sea of Japan with the landlocked castle town of Matsumoto.

The Salt Road Wayfarer allows participants to guide themselves along the remoter central and northern sections of the Salt Road, through a little-visited yet beautiful region surrounded by the Japan Alps, following in the footsteps of bokka porters. Their daily lives were undoubtedly tough but would only have been uplifted by the glorious surroundings of the towering mountains, pristine beech forests and crystal-clear streams; scenes that are equally enjoyable to this day. Starting in Omachi, a charming rural town in Nagano Prefecture, the tour follows the Salt Road north through sleepy hillside villages and woodlands, aside lakes and over mountain passes to Itoigawa on the Sea of Japan coast in Niigata Prefecture.

Salt Road Wayfarer tours are May–June and September–November, with the first departures in October 2026.


Summer Seminar - A Record Gathering

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Recently, a record number of Walk Japan colleagues congregated for our annual, multi-day Summer Seminar. We have always held it on the beautiful Kunisaki Peninsula in Kyushu since our first in 2010 when a small huddle of us gathered. Ever since, however, our numbers have only grown making this year’s event our largest ever when over 130 of us thronged together.

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Each day is an intensive series of presentations, workshops and discussions. However, in what has become a time-honoured and essential fashion, each evening we make sure to reinvigorate ourselves by relaxing in onsen hot spring baths, enjoying great food and singing our karaoke hearts out.

Our seminars are a vital element behind the continued success of Walk Japan. They are a time for us to reflect, share, learn, find support and be inspired. They also allow us to reinforce our bonds with each other and remind ourselves of the collective effort that underpins our tours and Community Initiatives.


Community Initiatives: Update & New Name

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Since the spring, we have been kept continuously busy preparing logs for shiitake mushroom cultivation, working on our forthcoming community garden, planting and then weeding a record number of rice paddies, cutting great swathes of grass aside the paddies and beyond, tending to our market gardens, and preparing the grounds of our guest house for a stream of visitors including the British Ambassador to Japan. Of course, we have also been welcoming tour participants who see what we do, school students, interns and volunteers who all help out rice planting and with other tasks. But it is not all hard work. Most recently, we have been enjoying a bumper crop of blueberries, the latest fruit of our labours, and views over our verdant fields including some planted out with sunflowers.

The sharp-eyed amongst our readership will have noticed a change to Community Initiatives as the new title for our regenerative activities in Japan. Our original term, Community Project, is strongly identified with the appreciable progress we have made in reviving a village on the Kunisaki Peninsula in Kyushu. In reality, however, we have been working since Walk Japan’s founding in 1992 with many local, mostly rural communities across Japan helping them to sustain themselves and find new vigour.

For over two decades, we have been farming, taking care of woodlands, reviving akiya vacant properties, creating local employment and encouraging migration to the Kunisaki Peninsula. However, our commitment and effort is, in practice, to the wider Japanese community and extends far beyond a single location or project.

Simply stated, we have always been doing this through our tours by maximising local economic benefit and generating much sought-after publicity. We provide long-term, predictable revenue streams that, concomitantly, open up the possibilities of new local investment, and lend our long experience and expertise in both small-group tourism and rural regeneration to assist sensitive regional development.

Community has always been an essential part of Walk Japan both as a concept and in practice. And so, we have settled on the term Community Initiatives to better reflect the scope of our endeavours.  


English Enrichment Programme

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English language tuition is part of our Community Initiatives and we are pleased to welcome Derek to lead our English Enrichment Programme. Classes for younger students have ranged over subjects from insects and animals to items of clothing, while older students have been studying the water cycle, including recording precipitation. They are now preparing to share their findings in English with us.

Derek will soon begin classes at the local kindergarten, and also for our Japanese colleagues and other locals interested in studying together.


Pecha Kucha, Keynote Addresses

and Knights in White Lycra

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Last year, Walk Japan was named Responsible Business of the Year at the British Business Awards, which is hosted by the British Chamber of Commerce in Japan. This was in recognition of our achievements in revitalising rural communities, expanding sustainable farming and promoting inclusive governance. As a follow up, at the chamber’s 2027 awards pre-launch event in early July, Paul Christie, our CEO, gave a PechaKucha talk providing insights into his 40 year career in Japan and Walk Japan’s Community Initiatives.

‘This is only the beginning. Not just for Walk Japan, but Japan as well, when it comes to travel.’ 

Paul Christie

At the Kyushu Tourism Promotion Convention, Paul was joined on stage by his wife Mihoko Christie, President & Representative Director of The Japan Travel Company, Walk Japan’s in-country operations subsidiary, to provide the keynote address in Japanese on tourism and regional revitalisation. Paul also gave a presentation at Beppu University, focusing on the challenges facing rural communities and the role tourism can play in supporting them.

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In the Press

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AFAR

Ryan Knighton reflects on his experience on the Onsen Gastronomy: Noto tour.

‘To visit Noto, I hoped, would help us glimpse what life could be like after such a catastrophe and how the people who live there carry on when so much has been lost. . .’

Travel + Leisure

Khursheed Dinshaw recounts the connection between Nobel Prize-winning novelist Yasunari Kawabata and the Izu Geo Trail.

‘As I move from one waterfall to the next, different emotions surface. One humbles me with its force; another invites quiet introspection. . .’

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Forbes

David Hochman interviews CEO Paul Christie about Walk Japan’s approach to tourism and his observations of Japan since he first arrived in the country in 1987.

‘Walk Japan helped define slow, rural travel in Japan before it became fashionable? What do you still do better?’

Travelers Today

Edward Mills highlights how our winter tours — Onsen Gastronomy: Snowy AizuTohoku Hot Spring Snow TourNagano Snow CountryHokkaido Snow Tour — offer an alternative to Japan’s winter destinations facing overtourism.

‘Japan's Overcrowded Ski Resorts Now Face Fines. These Tours Go Elsewhere.

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