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Paul Christie


After graduating with a BSc. in economics from University College, London, Paul took up Japanese language graduate studies at the School of Oriental and African Studies, also in London. He first travelled to Japan in 1987 to continue his studies while on a home stay in Kawagoe, just outside of Tokyo. Here he firmly became a part of the family who took him in and attributes his feeling of being very comfortable in all things Japanese to these early days. Paul maintains a strong connection to his family in Kawagoe and considers the city his home town in Japan. He finished his formal studies in 1989 and subsequently lived between Tokyo and London until 2002, when he moved back permanently to Japan setting up home in Oita Prefecture in Kyushu.


Paul’s varied career includes working as an analyst for Japan’s principal business newspaper, the Nihon Keizai Shimbun, as the managing director of the Japanese subsidiary of a British 500 FTSE company and as a freelance news and documentary producer and director for NHK and Tokyo Broadcasting System (TBS), respectively Japan's public broadcaster and major national commercial television company.


In 2002, a long-held yearning for rural life led him to a quiet village on the Kunisaki Peninsula in Kyushu, where he and his wife began raising their family of four sons. From this rural outpost he also took a central role developing Walk Japan's tour business and expanding his interests in countrylife. Since then, both of these have grown successfully, the latter into Walk Japan's Community Project, which is a wide-ranging endeavour to reverse the decline of a rural community and provide it with a sustainable and viable future. Paul was officially recognised as a farmer, an unusual event for someone not born to or married into a farming household, by the Japanese authorities in 2015. He is probably one of only a handful of non-Japanese who have been afforded this privilege. Since that time Paul has expanded the arable land under his care 10-fold and in 2020, consolidated his farming activities with the establishment of an agricultural corporation.


In recognition of his work with Walk Japan and the Community Project, Paul was made a Cool Japan Ambassador by the Prime Minister's Office of Japan in 2016. In 2017, he was appointed as an All Nippon Airways (ANA) Ambassador and Onsen Gastronomy Ambassador, and in 2019 was appointed Vice-President of the Inbound Guide Association in Japan. He has also been appointed to advisory posts at Japan's Ministry of Enviroment, the Asia Pacific University in Beppu, and at Taketa and Kitsuki cities in Oita Prefecture. Most recently in 2024, Paul was appointed a Visiting Professor at Ritsumeikan University Business School in Osaka.


Paul is asked regularly to provide talks around Japan and overseas on tourism and the revitalisation of rural Japan. In his free time, besides enjoying time with his four sons, Paul also trys to make as much time as possible to explore Japan in his Morgan, a classic British open-top sports car.


Please contact Walk Japan for further details.